G26 — Search-to-lead and customer-journey graph · Graph systems

179 words. Researched design, reviewed 2026-09-12: a library view or proposed design with its sources stated; not a deployed system, a live audit or a provider requirement. Source: Graph/G26-search-to-lead-and-customer-journey-graph.md. Graph systems, shelf 5 of 8; library release 2026.09.12-g40.

Status: NEW RESEARCHED DESIGN; not deployed
Reviewed: 2026-09-12
Nature: custom measurement view
Priority: P1
Accountability: R16, R03, R12, R20

Question

Which observed discovery events connect to actual business outcomes?

Nodes

Referral; Session; Event; Durable inquiry; Qualified lead; Outcome

Relationship sketch

permitted session → observed event
inquiry → qualification decision
outcome → attributed evidence

Evidence inputs

Authorized analytics and backend events, consent-aware identifiers, actual qualification and outcome records.

Implementation

Start from accurate business-state transitions. Preserve attribution uncertainty, unknown origin, and missing identifiers; do not stitch anonymous people across contexts without authority.

Acceptance checks

Submit success does not substitute for durable acceptance
Lead definitions are explicit
Unknown attribution remains unknown rather than allocated to AI

Do not infer

A crawler request, indexed page, citation, click, and sale are different observations.

Publication boundary

Private by default; aggregate only with appropriate review.

Source basis

S22, S14, S42. See Research/sources.json. Sources support the primitives or named technology. The organization, labels, actions, and acceptance contracts in this catalog are this library's design, not claimed provider requirements.