| 01 — FOUNDATION |
URL lifecycle; release contracts; content delivery; crawler identity; field performance |
Route inventory, existing URLs, stack, access policy |
Approved route behavior and captured pre/post-release checks |
| 02 — SEARCH VISIBILITY |
Canonicalization; metadata; schema lifecycle; Search Console analysis |
Target pages, consumer, country, eligible features |
Indexability evidence and applicable metadata/schema validation |
| 03 — AI DOMINATION |
Engine control matrix; Google/Bing AI performance; AI observation and attribution |
Client permission policy and actual reporting availability |
Separate crawl, impression, citation, referral and lead evidence; no visibility guarantee |
| 04 — ENTITY & AUTHORITY |
Source provenance; evidence governance; fact register; organization schema |
Verified business facts and source ownership |
Consistent entity references and traceable claims; no fabricated authority |
| 05 — LOCAL DOMINATION |
Location evidence; regional eligibility; real-storefront schema boundary |
Real staffed locations, service areas and original local evidence |
Only justified location pages and eligible business representations |
| 06 — CONTENT & MULTIMEDIA AUTHORITY |
Source provenance; social/video property reporting; publisher preferences |
Editorial ownership, original evidence, image/video rights |
Attributable content and platform-specific measurement |
| 07 — SOCIAL & COMMUNITY |
Social/video properties; AI referrals; client-scope acceptance |
Verified accounts, publication rights and attribution constraints |
Measurable platform work without guaranteed backlinks or engagement |
| 08 — DATA, ANALYTICS & CONVERSION |
GA4; metric contracts; AI attribution; observation protocol |
Property access, event definitions, consent requirements |
Documented denominators, attribution scope and qualified-lead events |
| 09 — MONITORING & INTELLIGENCE |
Research maintenance; crawler observability; source-date conflict handling |
Owner, review triggers, permitted logs and retention |
Review ledger and alerts defined; scheduling is separate implementation |
| 10 — WORKFLOW & OPERATIONS |
Release contracts; rollback; client scope; agent security; offline tools |
Approvals, deployment path, owners and rollback authority |
A reproducible release evidence packet and scoped acceptance |
| 11 — MARKETPLACE & RETAIL |
Commerce consistency; merchant schema; URL lifecycle; faceted URLs |
SKU/offer facts, feeds, platform and country eligibility |
Agreement between visible prices, feeds and structured data |
| 12 — INTERNATIONAL |
Regional Search eligibility; localized URL contracts |
Target markets, languages, page equivalence, local expertise |
Validated locale mappings and market-specific acceptance |
| 13 — RETIRED |
No reactivation or replacement invented |
Existing retirement decision |
Retirement preserved |
| 14 — ADVANCED & IMMERSIVE |
Agent-access security; client scope; release contracts; performance |
Actual audience need, capability, threat model and budget |
Bounded prototypes and tested access, not novelty-based ranking claims |